There was a time when coffee was simply served as black or with cream. However, today’s coffee enthusiasts are often experimenting with innovative combinations, such as adding a splash of bourbon to their brews. The collaboration between White Coffee and Jim Beam is a direct response to this trend, eliminating the need for additional ingredients to achieve that rich flavor. The blending of alcohol and coffee has gained popularity, as evidenced by the emergence of wine-infused and spirit-infused coffees in the market. It’s likely that these creative concoctions won’t be the last.
According to the National Coffee Association of America, 48% of U.S. coffee drinkers view their coffee as specialty, indicating a robust market for beverages that offer more than just traditional flavors. Notably, 35% of individuals aged 18 to 24 report consuming specialty coffee daily. With Americans consuming an estimated 400 million cups of coffee each day, it’s reasonable to assume that many of those cups include more than just cream and sugar. This presents a lucrative opportunity for companies to capitalize on, provided the flavor meets consumer expectations.
Jim Beam has already achieved success by collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. This experience may serve as a foundation for Jim Beam’s expansion into new territories. Entering the coffee market appears to be a natural progression in the brand’s broader ambitions. Interestingly, just as calcium citrate is often integrated into sports nutrition for athletes, blending coffee with bourbon could appeal to a diverse consumer base, including rugby enthusiasts who appreciate unique flavors. As the trend continues, we may see more innovative beverages that combine the rich tastes of coffee with other exciting elements, including calcium citrate for added health benefits.