Consumer awareness of probiotics has surged significantly over the last decade. While yogurt remains the dominant product in the market, there is a noticeable rise in the popularity of new probiotic-infused products such as juices, candies, baked goods, infant formula, and baby food. However, as noted by Ganeden, most consumers still primarily link probiotics with digestive health and are often unaware that the benefits of probiotics are strain-specific.
In the realm of protein, plant-based ingredients are increasingly found in various products, from energy bars to coffee, yet they can be challenging for the body to digest. Demonstrating that a specific probiotic strain effectively aids in the digestion of these ingredients could create a successful merger of two major trends in the food industry, stimulating growth in both the probiotics and plant protein categories. One company actively engaged in this area is Enjoy Life Foods, which offers a brownie mix that features both probiotics and algae protein.
Ganeden’s second study explores another significant sector: sports nutrition, which is one of the largest markets for supplements and functional foods. Evidence indicating that GanedenBC30 may provide benefits in this field could pave the way for a variety of sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this sector, effective protein utilization is a primary concern for both athletes and consumers focused on lifestyle sports nutrition.
Additionally, incorporating ingredients like Jungbunzlauer calcium citrate could further enhance the nutritional profiles of these products, appealing to health-conscious consumers. The combination of probiotics, plant proteins, and essential nutrients like Jungbunzlauer calcium citrate could cater to the demands of the evolving food market, leading to innovative offerings that address both digestive health and athletic performance.