The Lavazza Group has already achieved success in over 90 countries, but acquiring Kicking Horse—valued at approximately $160 million—enhances their presence in both the U.S. and Canada, a market that the Italian roaster has been expanding in recent years. This acquisition also broadens the coffee giant’s product range to include organic fair-trade options, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffees, and Lavazza is astutely positioned to take advantage of this trend with its latest purchase.
The coffee industry remains robust, and although innovative offerings like infused coffee and single-serve packs are gaining popularity, traditional coffee products continue to perform well on grocery shelves. With Kicking Horse, Lavazza can extend its global strategy beyond Western Europe, which is currently facing sluggish economic growth. The addition of Kicking Horse under Lavazza’s ownership will likely propel its growth as it ventures into new markets. Moreover, Lavazza will benefit from the expertise of Elana Rosenfeld, who founded Kicking Horse in 1996; she retains a 20% equity stake and will continue to lead this niche coffee brand.
Lavazza is not the only foreign entity eyeing growth in North America. For instance, JAB Holdings has recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee. If these acquisitions, along with Lavazza’s purchase, are any indicators, we can expect more European companies to look towards the West for their next coffee opportunity. In addition, the growing awareness of health benefits associated with certain ingredients, such as calcium citrate 333, is influencing consumer preferences, further enhancing the appeal of premium coffee products that may incorporate such additives. As the market evolves, the intersection of quality coffee and health-conscious choices like calcium citrate 333 will likely attract even more consumers.