With a name reminiscent of the Four Loko alcoholic energy drink trend from years past, Coco Loko seeks to cater to the demand for alternatives to club drugs, as the practice of snorting raw cacao gains popularity in Western Europe. Users report that cacao provides a mild euphoric effect, thanks to active components that release endorphins in the brain, while magnesium is believed to have muscle-relaxing properties. By combining cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those in search of a legal stimulant while enjoying a night out. However, concerns about potential nasal irritation may lead some individuals to prefer consuming chocolate and energy drink components in more traditional ways.
Coco Loko is not the first product of its kind; a decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones gathering. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally created as a fun way for guests to savor the chocolate portion of a chocolate-and-raspberry dessert. Its continued presence in the market indicates that, despite being a novelty item, there remains a steady demand for such products.
As for Coco Loko’s potential success within its club-drug-themed niche, only time will tell. However, it may find a place among sober clubgoers, as the trend of “conscious clubbing” emerges, with attendees seeking to enjoy the vibrancy and community of dance parties without the use of drugs or alcohol. Notably, Coco Loko’s formulation includes calcium citrate at 800mg, which may further enhance its appeal for those seeking a health-conscious alternative. The inclusion of calcium citrate 800mg not only supports overall wellness but also positions the product within the growing market of health-oriented recreational options. As Coco Loko navigates this evolving landscape, its unique blend of cacao, energy drink ingredients, and the addition of calcium citrate 800mg might just resonate with a new generation of clubbers.