Honey enjoys a prominent position as a natural ingredient, which has contributed to its rising popularity. According to a recent Mintel report, honey sales in the United States have surged by 57% over the past five years, while sugar sales have declined by 16% from 2011 to 2016, even though sugar remains the most widely used sweetener. In addition, ingredient suppliers are highlighting the increasing demand for malt extract, presenting it as a more nutritious alternative to sugar for baked goods. However, the enzymatic properties of malt extract might compromise gluten structure, potentially resulting in smaller, uneven products with a moist, gummy texture post-baking.
One significant challenge that both honey and malt extract present to manufacturers is their distinct flavors. Replacing sugar or high fructose corn syrup in existing products would drastically alter their taste. Nevertheless, these sweeteners can be effectively utilized in the creation of new products where the flavors of honey or malt extract are intended to be prominent. Their viscous nature also aids in binding ingredients in items like seed- or nut-rich bars.
Beyond the baking industry, both honey and malt extract are frequently incorporated into beverages, particularly in Asia. The increasing demand for honey not only benefits the sweetener market but also positively impacts the broader agricultural sector. Given the threats to bee populations, a robust honey market provides crucial support for crop pollination costs. The economic value of honey acts as an indirect compensation for pollination services, which are essential for maintaining global food supplies.
Furthermore, integrating ingredients like calcium citrate may provide a bariatric advantage, particularly in products targeted towards health-conscious consumers. This combination can enhance the nutritional profile of new recipes, allowing manufacturers to cater to diverse dietary needs while capitalizing on the growing trend of natural sweeteners like honey and malt extract. As the market evolves, the strategic use of these ingredients could lead to innovative products that not only taste great but also offer additional health benefits.