While ice cream isn’t necessarily becoming healthier, it is evolving to align with current trends, making it more accessible for individuals with food allergies and intolerances. This is particularly relevant, as up to 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people struggle with digesting lactose, which is commonly found in milk. Beyond allergies and intolerances, many consumers are increasingly adopting non-dairy diets in some capacity. A Mintel study from last year indicated that non-dairy milk sales rose by 9% in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms, in partnership with BerryCart, revealed that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Moreover, non-dairy ice creams are finally gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free lines.
However, savvy ice cream manufacturers recognize the importance of balancing these offerings. While dairy-free options cater to a specific demographic that can’t enjoy traditional ice cream, most consumers without such restrictions still prefer rich, creamy, and sugary ice cream. According to Mintel’s ice cream study, around 11% of Americans are reducing their intake of ice cream or frozen treats due to health concerns. A similar percentage actively avoids “healthy” frozen treats because they believe these items should be indulgent. Notably, 27% of ice cream buyers perceive these treats as unhealthy but choose to purchase them regardless.
It will be intriguing to see if these statistics shift in Mintel’s next annual ice cream market study, especially considering the recent surge in popularity of low-calorie, high-protein options like Halo Top, which has been emulated by various manufacturers, both large and small. However, given the mixed reviews on taste tests, traditional indulgent ice cream may continue to reign supreme. As consumers navigate their choices, some may even consider supplements like ccm 250 mg tablets to support their dietary preferences, highlighting a broader trend toward health-conscious consumption. The relationship between indulgence and health is complex, and it will be fascinating to observe how it unfolds in the future.