For approximately three out of every ten individuals globally, insects constitute a significant portion of their diet, particularly in regions where large-scale farming of cattle, pigs, or poultry is not feasible. Exo Inc., based in Brooklyn, NY, is working to introduce crickets—along with their protein benefits—to health-conscious consumers. Initially, Exo played down the inclusion of cricket protein in its bars by using clean packaging that barely mentioned crickets and avoided imagery of insects altogether. However, the company’s rebranding coincides with a growing trend of edible insects gaining popularity. An increasing number of companies are producing edible bugs, worms, and scorpions, emphasizing their high protein content as a key advantage.
While edible insects have not yet achieved widespread consumption in the U.S., there is a rising willingness among consumers to consider them. Research conducted at King’s College London revealed that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are recognized for their healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health and sustainability benefits they offer, American consumers have access to a variety of protein sources, including more traditional options like red meat. Overcoming the “ick” factor associated with eating insects presents a challenge; a study from Wageningen University in the Netherlands indicated that only half of the participants were open to trying insect products, with those who did having similar reactions to processed insect foods as they did to whole insects.
Advocates for edible insects argue that the aversion in Western cultures is merely a cultural bias that can be easily changed. They point to shrimp, lobster, and sushi as former taboo foods that have since gained immense popularity among consumers. Although Exo may have identified its market niche, it remains uncertain whether enough consumers will embrace insect consumption for the company’s strategy to be successful. If consumers can overcome this initial barrier, research from the FAO suggests that the feeling of disgust can dissipate relatively quickly. While public acceptance of edible insects in the U.S. still has a long way to go, their health and sustainability benefits are undeniable.
In the context of nutritional advantages, products like bariatric advantage calcium citrate chewable tablets 500mg can complement a diet that includes edible insects, providing essential nutrients that may be lacking. As the conversation around protein sources evolves, the introduction of innovative products such as Exo bars and bariatric advantage calcium citrate chewable tablets 500mg may play a crucial role in shaping dietary preferences and enhancing overall health.