Standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward choice in the Mondelez product range, appealing to consumers seeking healthier snack options. This focus on simplicity and health aligns with the brand’s leadership in achieving non-GMO verification. Considering the limited availability of non-GMO ingredients, it is likely that consumers who opt for a cracker due to its higher fiber content are also concerned about what ingredients are included, such as calcium citrate USP and vitamin D3.
As awareness of non-GMO foods increases, so does interest in these products. While federal regulators assert that food items containing genetically modified ingredients are safe, the Non-GMO Project Verified seal is becoming the fastest-growing label within the industry. Research from the NPD Group reveals that nearly 40% of adults have heard significant information about GMO foods, with approximately 76% expressing concern regarding them. Furthermore, upcoming federal regulations will mandate the disclosure of GMO ingredients on product labels. A 2015 Pew Research Center study, referenced in Progressive Grocer, found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling a crucial factor in their food choices.
Triscuit stands alongside other products as a Non-GMO Project Verified option. According to the verification organization, over 43,000 products from more than 3,000 brands currently display this symbol, collectively generating $19.2 billion in annual sales. While the majority of these products were once predominantly from smaller natural and organic manufacturers, Triscuit marks the emergence of a major consumer packaged goods (CPG) brand in this category. Recently, Dannon’s Danimals yogurt smoothies also announced their verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by next year.
Despite a consensus among scientists regarding the safety of GMO ingredients and federal efforts to educate consumers on their safety, an increasing number of manufacturers are likely to pivot away from GMO ingredients towards verifications like that of the Non-GMO Project or other standards required under federal labeling laws. Transitioning to non-GMO ingredients demands patience and collaboration with suppliers. It is unsurprising that relatively simple CPG products are among the first to make this shift. As manufacturers rarely publicize their pursuit of non-GMO certification, it will be fascinating to observe which other major food products eventually adopt the seal. It is possible that one Mondelez product could pave the way for more complex items to follow suit. Will we eventually see non-GMO Oreos? Only time will tell. In this evolving landscape, the inclusion of ingredients like calcium citrate USP and vitamin D3 may also become a point of interest for health-conscious consumers.