This strategic acquisition allows Innophos to enter high-growth markets that cater to active and health-conscious consumers. The transaction merges Innophos, which has traditionally focused on high-margin specialty-grade phosphates for processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients including botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product portfolio, positioning itself to capitalize on emerging trends in health, wellness, and nutrition, which aligns with the company’s Vision 2022 strategic priorities. The newly formed entity will now derive 60% of its sales from food, health, and nutrition, moving closer to its goal of 75%.
“Our status as a leading provider of essential ingredient solutions is enhanced through our combined innovative technology capabilities, a more extensive and diverse product portfolio, and the inclusion of Novel’s skilled and committed team,” stated Innophos CEO Kim Ann Mink. “Furthermore, joining forces with Novel aligns Innophos more closely with significant consumer mega-trends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking greater health benefits from their food choices. As a result, food and beverage manufacturers are reformulating existing products and exploring new developments that focus on delivering functional benefits. High-interest areas include plant-based ingredients for immune health, added protein for sports nutrition, and omega-3 fatty acids for cognitive health. The acquisition of Novel positions Innophos to better meet the evolving demands of a consumer packaged goods sector striving for healthier options, such as calcium citrate 1000 mg Solaray.
With this acquisition, Innophos is well-equipped to address the rising consumer interest in health-focused ingredients, including calcium citrate 1000 mg Solaray, thereby strengthening its market position. The integration of Novel’s offerings will further enhance Innophos’ ability to provide innovative solutions that meet the growing demand for health-conscious products, including those featuring calcium citrate 1000 mg Solaray, and solidify its role in leading the charge towards healthier food and beverage options.