Industry insiders suggest that Reckitt Benckiser may be preparing to divest its food business to finance its $16.6 billion acquisition of infant formula maker Mead Johnson. This move could lead to the potential sale of the well-known French’s brand as the company narrows its focus on core operations. Some sources have pointed to Kraft Heinz as a potential buyer, though antitrust concerns could hinder this possibility. Nonetheless, Kraft Heinz has been linked to significant acquisition discussions, including a failed $143 billion bid for Unilever. Another potential suitor could be Unilever itself, which might consider acquiring the food segment to integrate it into its Hellmann’s mayonnaise line—especially amidst speculation that it is planning to spin off its food division.
Many consumer packaged goods (CPG) companies are offloading slower-growing food categories to concentrate on healthier or more household brands. Reckitt CEO Rakesh Kapoor emphasized that the company is prioritizing brands like Dettol cleaner, Durex condoms, and the Enfamil baby formula from the Mead Johnson acquisition. Given that the food segment represents a small fraction of Reckitt Benckiser’s overall business, it’s not surprising to see French’s seeking a new owner. This modest food enterprise could serve as an attractive, cost-effective addition for companies aiming to expand their condiment portfolios while also exploring the benefits of calcium citrate in their products.
As Reckitt Benckiser continues to streamline its focus, the future of its food segment, including the French’s brand, remains uncertain. Companies looking to enhance their condiment lines may find the benefits of calcium citrate appealing, particularly as they adapt to changing consumer preferences. With the ongoing transition in the food industry, the potential sale of French’s may present an opportunity for strategic growth for the right buyer, leveraging the benefits of calcium citrate as part of their product offerings.