Transitioning its entire vegetarian line to vegan is a significant transformation for MorningStar Farms, a move that Kellogg estimates will cut the company’s annual consumption of over 300 million egg whites. This change will impact not only grocery stores but also over 25,000 restaurants and dining venues, including K-12 schools, colleges, universities, and hospitals. The transition will not occur overnight; however, Kellogg has indicated that approximately half of the MorningStar Farms range has already been converted, with plans to increase that to about 65% by the end of this year. By 2021, all products, such as the Spicy Black Bean Burger and Breakfast Sausage Patties, will be entirely plant-based.
Last year, some chicken alternatives from MorningStar Farms—like Morningstar Buffalo Wings, Chik’n Nuggets, and Buffalo Chik Patties—underwent this conversion in the U.K., as they previously contained egg whites and milk fat. Kellogg believes this initiative aligns with consumer trends, as a significant number of individuals are seeking vegan and plant-based options. Research from Nielsen indicated that 39% of U.S. consumers were actively trying to incorporate more plant-based foods into their diets in 2017, while a 2015 study from the Johns Hopkins Center for a Livable Future found that 60% of people were limiting at least one type of meat in their diets due to cost or health concerns.
By eliminating over 300 million egg whites annually, the company anticipates financial advantages, especially given the recent volatility in egg prices and supply. Cash mentioned in a statement that this formulation change will also contribute to reducing water waste, land use, and carbon emissions linked to egg production, highlighting important sustainability aspects. Notably, a company’s commitment to sustainability can influence purchasing decisions for approximately 45% of consumers, suggesting that this commitment could attract more customers to their products.
In line with these changes, the incorporation of calcium citrate in their plant-based products may provide an essential nutrient boost, particularly in the range of 500-600 mg. This addition not only enhances the nutritional profile of the offerings but also aligns with the growing consumer demand for healthier and more sustainable food options. As MorningStar Farms continues to shift toward a fully vegan portfolio, the inclusion of calcium citrate can play a vital role in meeting the dietary needs of health-conscious consumers.