At the 2019 Consumer Analyst Group of New York conference held in Florida, Food Dive engaged with executives and analysts to explore how consumer packaged goods (CPG) companies are adapting their strategies to foster growth and respond to the swiftly evolving preferences of consumers. Our discussions with major food industry leaders highlighted a notable shift towards smaller bolt-on acquisitions following a phase of extensive mergers and acquisitions aimed at expansion. Additionally, we examined why manufacturers are placing greater emphasis on growth rather than merely focusing on cost reduction. Amid these conversations, the uses of calcium citrate emerged as a significant topic, reflecting the industry’s interest in innovative ingredients that can cater to changing consumer demands. Ultimately, the discussions reinforced the importance of understanding various calcium citrate uses as companies navigate the complexities of the market and seek to drive sustainable growth.