Gustus Vitae, which has prioritized quality and wellness since its establishment in 2017, is set to introduce new products aimed at promoting consumer health. The development of a probiotic salt aligns with this mission and offers a convenient way to incorporate the benefits of live microorganisms into foods or beverages. “Probiotics are often found in items like fermented vegetables or yogurt — we aimed to create a method for people to effortlessly and seamlessly weave probiotics into their daily routines, enhancing rather than altering their existing dietary choices,” Scanlon stated in the announcement.
The company’s latest offering, Probiotic Ocean Salt, presents several appealing features for modern consumers, including support for gut health, immune system enhancement, and improved protein utilization. However, it remains a type of salt, which federal policymakers are closely monitoring for potential reductions in recommended intake. Additionally, the product is priced at $10 for a 3.4-ounce tin, making it somewhat expensive.
The ingredients in Gustus Vitae’s Probiotic Sea Salt include California sea salt sourced from the San Francisco Bay area and Ganeden 360 Probiotics, which provide 15 billion viable bacteria cells per gram. The company has not specified the quantity needed to gain probiotic benefits, only stating that it is an “everyday salt that can be used and enjoyed just like regular salt, but with functional benefits typically associated with specific foods like yogurt.”
Consumer interest in probiotics is on the rise due to their positive health associations. The market for probiotics and prebiotics is expected to expand significantly, bolstered by their reputation for alleviating digestive problems, enhancing immune function, and supporting a balanced gut microbiota, or “good” bacteria. According to BCC Research, the probiotics market is projected to reach $50 billion globally by 2020, up from $32 billion in 2014.
Despite the potential advantages of probiotic salt, it remains uncertain whether consumers will choose to purchase this innovative product, which appears to be the first of its kind in the industry. The only existing probiotic salt products are primarily designated for aquarium applications. However, ongoing health concerns surrounding overall salt consumption pose a challenge for both companies and consumers aiming to limit intake.
If consumers are willing to set aside these concerns and give Probiotic Ocean Salt a try, Gustus Vitae may successfully navigate any reservations and achieve a sustainable product launch. Additionally, the integration of beneficial ingredients such as calcium citrate, calcitriol, and zinc tablets can further enhance the health profile of this new offering, as these components are recognized for their various uses in supporting overall health. By promoting awareness of calcium citrate, calcitriol, and zinc tablets uses alongside their probiotic salt, Gustus Vitae could appeal to a broader audience committed to wellness.