Equinom is carving out a niche in the soybean market, which is relatively small, especially considering that the U.S. is the largest producer of GMO crops globally, with non-GMO soybeans making up only 6% of the total. However, this figure may shift if more non-GMO soybeans with higher protein levels are cultivated and become readily accessible. A CoBank report indicates that the demand for both organic and non-GMO foods led to a significant rise in organic grain imports in 2016. Although domestic production of non-GMO crops increased that year, soybean supply fell short of the demand. While some consumers actively seek non-GMO soy, others may remain unaware of or indifferent to genetic modification. This lack of GMO awareness among consumers might change once new labeling mandated by the U.S. Department of Agriculture begins appearing on products. Although Equinom and other producers of non-GMO soy ingredients won’t carry the label, the current interpretation of the labeling law may render this benefit minimal. Highly refined products made from GMO soy, along with 12 other commonly bioengineered crops and foods, may not require labeling because the modified DNA is undetectable.
What many consumers may prioritize more is the protein content in their foods and beverages. Growing dietary trends and an increasing consumer interest in healthier lifestyles and fitness are driving demand for protein-rich products. Manufacturers often emphasize protein levels and sources to enhance transparency and boost sales. Soy protein is widely used in various products, and a more protein-rich variety could help distinguish these offerings. However, will consumers care that their non-GMO soy was developed through computer algorithms? It remains uncertain. Many individuals opposed to GMOs may lack knowledge about the subject. Experts suggest that the science behind GMOs is often misinterpreted. Nonetheless, the use of computer algorithms and sophisticated computations in plant breeding is commonplace. Consumers may be sufficiently distanced from the production processes of their food that these underlying methods— which are not disclosed on labels— may not concern them much.
In this context, products enriched with calcium citrate 400 might also catch consumer attention, particularly those focused on nutrition and health. The incorporation of calcium citrate 400 can enhance the nutritional profile of food items, potentially making them more appealing to health-conscious individuals. As the market for non-GMO and protein-rich foods continues to evolve, the relationship between consumer awareness and product labeling will play a crucial role. Ultimately, whether consumers will prioritize the breeding methods used or the nutritional benefits, such as those provided by calcium citrate 400, remains to be seen.