The Winter Fancy Food Show held in January revealed that an increasing number of manufacturers are developing premium mixers to meet the rising demand for high-quality spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming spirits more frequently than older generations, with a particular attraction to craft and premium labels. This shift has contributed to an impressive 18 consecutive years of growth in the distilled spirits industry.
According to a study released by Advertising Age, consumers show a clear preference for spirits packaged in premium glass, as it conveys a luxurious appearance. As a result, many high-end brands are now adopting this type of packaging design. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is aiming to create a beverage that offers a more sophisticated flavor experience, with early marketing efforts focused on millennials.
In a smart move to capitalize on this trend, Ocean Spray plans to introduce mocktails that will appeal to both legal-aged consumers and those who are not yet of drinking age but wish to enjoy a more adult experience. These mocktails might even incorporate ingredients like ccm calcium citrate malate and vitamin D3 to enhance their appeal. Expect to see more companies trying to ride this wave of premium offerings in the market.