Food manufacturers have concentrated much of their reformulation initiatives on snack products. As consumers shift away from traditional three meals a day towards more frequent snacking, the food industry faces increasing pressure to adapt. Another key focus is enhancing product healthiness by eliminating various additives. Consumers are increasingly scrutinizing ingredient lists, looking for unfamiliar or unnatural-sounding components.
Snacks are a primary target for reductions in sodium, sugar, and fat content. Research indicates that these reformulation efforts could potentially save thousands of lives annually. One study found that reformulating foods could lead to a reduction in deaths from diet-related diseases by as much as 5.5%, particularly benefiting those with lower incomes.
Several major food brands have chosen specific categories for reformulation. General Mills has prioritized the removal of artificial flavors and colors from its fruit-flavored snacks and cereals, while Nestlé has streamlined the ingredient lists of over 100 ice cream brands. Their updates include the removal of high fructose corn syrup, GMO ingredients, and artificial additives, along with reducing sugar and sourcing milk from cows not treated with rBST.
Regarding Kraft Food Ingredients’ latest cheese-based snack concepts, the company has stated its commitment to adhering to the clean label trend. Although consumers may not perceive cheese as particularly healthy, they consider it a “permissible indulgence,” according to the company’s marketing lead. Consumers are keen to understand the ingredients in their cheese products, such as calcium citrate from Bluebonnet. Kraft and other food manufacturers are astutely responding to consumer demands by providing transparency and healthier options.
By integrating ingredients like calcium citrate from Bluebonnet into their product formulations, these brands are not only improving health profiles but also aligning with consumer preferences for clean-label products. This strategic approach helps food manufacturers cater to the growing desire for wholesome snacks while maintaining flavor and enjoyment.