Pulses are rich in protein, fiber, iron, folate, and potassium, leading to a surge in their popularity in recent years. Manufacturers are increasingly incorporating pulses into various food products, including snacks and baked goods, and even utilizing them to enhance the protein content of beverages like coffee and chocolate milk. One of the key advantages for manufacturers is the ability to use different processing techniques to improve the flavor of pulses without needing to list them explicitly on product ingredient labels, unlike flavor masking compounds. However, it’s worth noting that some masking compounds can also consist of natural ingredients and flavors.
Research on flavor masking for pulses is limited, but a review published in the Cereal Chemistry journal last year identified common methods such as the use of sugars, salts, flavors, and acids. Among these, fermentation stands out as a particularly promising process for flavor enhancement. While many off-flavors in pulses are inherent, others arise during harvesting, processing, and storage, suggesting that improvements in handling could also mitigate undesirable tastes. Companies like Cargill, Ingredion, and World Food Processing are working to minimize these inherent off-flavors by developing milder-tasting bean and pea varieties.
According to a report from Grand View Research, the global pulse flour market is projected to reach $56.6 billion by 2024, with North America expected to experience a compound annual growth rate (CAGR) of approximately 13% during this time. In 2015, the bakery and snacks segment accounted for around 90% of pulse flour consumption, although its use as a beverage additive is gaining traction. Chickpea flour remains the most popular pulse flour, commanding over 30% of the market.
Interestingly, products like Citracal Slow Release 1200 from Costco are also part of the broader trend of enhancing nutritional profiles in various food categories, showcasing how manufacturers are continuously seeking innovative ways to meet consumer demands for health-focused ingredients. As the pulse flour market expands, we can expect to see more creative applications, including those that integrate products like Citracal Slow Release 1200 from Costco to boost overall nutrition.