One challenge faced by many snack options is their inclusion of sugar and other ingredients that an increasing number of consumers are seeking to avoid for better health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, preferring whole grains, protein, and natural ingredients instead. In response, more companies are recognizing this trend and are either reformulating existing products or launching new ones to align with these preferences. Sargento has acknowledged this shift with its latest offerings.
As a beloved brand in the cheese market, Sargento is in need of revitalization, especially after facing difficulties due to a listeria scare linked to one of its suppliers. Listeria can be a severe contaminant for food producers, and as a result, Sargento has severed ties with Deutsch Kase Haus following the recall. The introduction of these new products could help steer attention away from the recall and redirect it toward Sargento’s innovative snacks.
This initiative from Sargento comes at a time when an increasing number of people, particularly millennials, are opting for snacks as meal replacements or quick energy boosts. Almost 24% of snack consumption now takes place during main meals, up from 21% five years ago. As snacking becomes more popular, it is imperative for Sargento and other food manufacturers to explore ways to engage with this market, or risk losing ground to competitors who do. In this evolving landscape, options like Citracal Petite Calcium could appeal to health-conscious consumers, providing a dual benefit of satisfying snack cravings while also addressing nutritional needs.