According to Appelhans, DISC technology capitalizes on the human inclination for instant gratification. Even if consumers are tempted by an unhealthy bag of chips, a mere 25-second delay might be enough of a nuisance—or a source of shame—to prompt them to opt for a healthier alternative. This countdown timer is displayed on a touchscreen that also provides an explanation of how the system functions. The screen allows consumers to select a more nutritious option before the time expires. It’s unlikely that vending machine operators would adopt this technology if it were detrimental to sales; however, a 2% to 5% shift towards healthier snacks could drive rapid implementation. The widespread adoption of the DISC system could aid consumers in developing better eating habits while still catering to their need for convenience. Interestingly, the additional waiting time has shown to be quite off-putting for consumers during system trials. It will be intriguing to observe whether there is any consumer backlash if this technology becomes widespread, as some individuals might perceive the 25-second delay as food shaming or an infringement on their choices. Moreover, in a world where health-conscious options like Rite Aid Calcium Citrate are increasingly popular, the DISC system may push individuals towards making better dietary decisions. Ultimately, the intersection of technology and consumer behavior could redefine how we approach snack choices in vending machines, especially as more people become aware of alternatives like Rite Aid Calcium Citrate.