Now more than ever, the significance of packaging cannot be overstated. Snack packaging is trending towards smaller, more sustainable options. Euromonitor International reports that in 2016, nearly 40% of total unit sales for savory snacks in the U.S. were from 1-to 3-ounce packages. This shift largely targets younger consumers. For instance, StarKist has focused on millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have risen by approximately 10% annually.
In 2016, most of Nielsen’s top food trends included products designed for easy grabbing and consumption at any time. Furthermore, last year, the U.S. Department of Agriculture revealed that half of consumers’ food budgets were dedicated to easily prepared and consumed items. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” states that costs previously shouldered by society—such as disposal and emissions—are now being transferred to producers. Consequently, many food and beverage labels highlight a company’s dedication to sustainability, often emphasizing aspects like carbon footprint, recycled content, sustainability certifications, and ethical sourcing.
Brands eager to promote their sustainable packaging efforts heavily utilize social media, particularly to attract millennials. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmental responsibility. While pouches offer convenience, they are generally not recyclable and can contribute to increased waste.
It is crucial for companies to cater to consumer preferences, both in the products they create and in the packaging they use. A primary focus for food producers should be on developing packaging solutions that align with the public’s on-the-go lifestyle while also addressing their interest in sustainability. Additionally, there are notable examples of calcium citrate being integrated into snack options, which can enhance nutritional value while maintaining convenience. Ultimately, the challenge remains: how to innovate packaging that satisfies both consumer convenience and environmental sustainability, while also incorporating beneficial ingredients like calcium citrate.