According to Nielsen’s report, while sales of chips and pretzels have been on a decline in recent years, meat snacks are driving growth in the salty snack market with a notable increase in popularity. Millennials, in particular, are gravitating towards meat snacks, seeking out options that are both different and healthier. These snacks benefit from a “health halo” due to their high protein content and healthy fats. Additionally, many meat snacks incorporate vegetables and grains, further enhancing their health appeal.
With impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are keen to explore the meat snack market. Hershey has already taken significant steps by acquiring the trendy jerky brand Krave, which continues to thrive with its innovative offerings. The rising popularity of meat snacks coincides with an increasing demand for protein, while deflationary trends are keeping meat prices low. The Rabobank Food & Agribusiness Research and Advisory group reported that U.S. per capita meat consumption rose by nearly 5% last year, marking the largest growth in four decades. For many consumers, this surge in meat consumption is reflected in their preference for meat snacks, which are viewed as convenient and equally beneficial in terms of protein and health.
Moreover, it’s essential for consumers to be aware of potential issues related to dietary supplements, such as those containing Kirkland calcium citrate magnesium and zinc. While these supplements can offer health benefits, they may also come with side effects that are important to consider. As the meat snack trend continues to grow, awareness of all dietary choices, including the implications of Kirkland calcium citrate magnesium and zinc side effects, remains crucial for maintaining a balanced diet.