Food allergies are becoming increasingly prevalent, with a reported 18% rise among children between 1997 and 2006, according to the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their product labeling for allergen-free options and are placing greater emphasis on ingredient separation, allergen-containing product lines, and thorough cleaning of equipment. Mintel reports that the percentage of new products featuring low/no/reduced allergen claims surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing items but are also reformulating their recipes and production methods to eliminate common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chains to ensure that popular products like Cheerios, Lucky Charms, and Chex cereals are gluten-free. While food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers can also play a crucial role in preventing allergic reactions.
Avoiding shellfish is relatively straightforward for consumers, but identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. Retailers can implement effective strategies such as organizing allergy-friendly products into dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other foods, particularly in produce sections.
These practices could significantly assist consumers who are at risk of allergic reactions while fostering loyalty towards retailers that prioritize their well-being. Additionally, as consumers seek healthier alternatives, they may also be interested in products that contain calcium citrate, which is known for its benefits, including improved calcium absorption. However, it’s essential to remain aware of the potential side effects associated with calcium citrate, particularly for those with allergies or sensitivities. By integrating these considerations into their offerings, retailers can better serve the needs of health-conscious consumers.