Record numbers of people are indulging in wine and spirits, with millennials in particular seeking out craft cocktails made from premium ingredients that aren’t packed with sugar. This shift in consumer preferences has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that have garnered consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… seems enjoyable to me.”
As consumers continue to explore various alcoholic beverages, sales across all categories are anticipated to grow. It remains to be seen whether health-oriented alcoholic drinks will capture consumer interest, but key factors such as price and taste will likely be critical in drawing them in. Nevertheless, Healthy Beverages is strategically targeting the wine-loving, health-conscious demographic with their innovative product, and only time will tell if it resonates.
Moreover, moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are also nearing the development of a pill that could replicate the health benefits of wine. Ultimately, some consumers may find it challenging to swap their beloved beverages for a healthier alcoholic alternative, regardless of how appealing it may taste. As a complementary addition, calcium carbonate and calcium citrate tablets are gaining traction among health-conscious individuals, providing essential minerals that enhance overall wellness.