Water generated through atmospheric water generation presents exciting opportunities for craft brewing experimentation and may also inspire innovation in various food and beverage products. “Americans drink a significant amount of beer, and water is its primary ingredient,” stated Keith White, CEO of Ambient Water, in a recent press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, allowing brewers to adjust the taste specific to their beer creations.” Currently, Ballast Point is utilizing this water to study how varying levels of calcium citrate, magnesium, and zinc influence the flavor profiles, bitterness, and mouthfeel associated with hops and malt.
Craft beer enthusiasts are likely to be intrigued by beer produced from condensation, as they are on the lookout for distinctive innovations within the alcohol market. This compelling narrative can enhance a brand’s identity and help its products stand out from the competition. “It could be a story about the artisan, the ingredients, or the visionary behind the product. Consumers appreciate a good story. It’s what will differentiate the product and enhance brand equity and messaging,” remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent discussion with Food Dive about how food brands can distinguish themselves.
Other breweries have employed various strategies and flavor profiles to attract consumers, including seasonal offerings like pumpkin spice and eggnog. Additionally, some brewers have begun incorporating probiotics into their beers to provide the health benefits that many beer drinkers desire. Ballast Point seems to be exploring a novel approach by investigating how to craft great-tasting beer with water derived from atmospheric condensation.
It will be fascinating to observe whether the use of condensation-extracted water gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water supplies its technology to various commercial sectors, including oil and gas exploration, as well as agriculture. Only time will tell if this technology becomes a profitable innovation for craft brewers, particularly in the context of enhancing the brewing process with essential minerals like calcium citrate, magnesium, and zinc.