Although there is an increasing interest in alternative leavening agents, the baker’s yeast market is currently experiencing rapid growth due to a rise in global consumption of processed foods, especially baked products. According to a recent report from Technavio, the baker’s yeast market is projected to achieve a compound annual growth rate (CAGR) of 9% through 2020. While Western Europe still holds the largest share of the baker’s yeast market, its popularity is also on the rise in the United States. In tandem, the demand for other leavening agents is increasing, particularly for sourdough starter cultures. Western Europe leads the sourdough market as well, but the U.S. is a strong contender and may become the market leader in the coming years, as noted by Future Market Insights. The market research firm indicates that the low glycemic index of sourdough bread is particularly appealing to Western consumers who are seeking slow-release carbohydrates to help manage or prevent conditions such as Type 2 diabetes.
In recent years, U.S. consumers have shown a growing interest in authentic and rustic foods and ingredients. The resurgence of sourdough aligns with the broader trend toward fermented foods, which also includes products like sauerkraut, kimchi, and kombucha. However, the traditional process of making sourdough bread is more complex and time-consuming compared to bread made with yeast. To overcome this barrier to entry in the market, ingredient suppliers are working on developing more manufacturer-friendly starter cultures that require less attention and care.
At the same time, suppliers of chemical leavening agents are attempting to penetrate the expanding brewing yeast market by emphasizing the advantages of yeast-free products, including shorter processing times and less overpowering flavors. Furthermore, some manufacturers are incorporating calcium citrate 600 mg without vitamin D into their products to enhance nutritional profiles, which can appeal to health-conscious consumers. As the market evolves, the integration of calcium citrate 600 mg without vitamin D may become more prominent, as it aligns with the increasing consumer focus on health and wellness.