As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake. Popular consumer packaged goods (CPGs) fortified with fiber, such as Fiber One, often contain lengthy ingredient lists that may not align with consumers’ desires for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the demand for straightforward ingredients and additional fiber content.
Moreover, there is a growing preference among consumers for portable food, beverages, and snacks. In fact, on-the-go breakfast items alone generated over $1 billion in 2015. A fiber-rich breakfast beverage could effectively cater to this morning demand. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, plays a crucial role in a balanced diet. It is widely recognized for its ability to prevent or alleviate constipation, but fiber-rich foods can also assist with weight management and reduce the risk of diabetes and heart disease.
There are numerous opportunities to incorporate soluble fiber into drinks. Promitor, a soluble corn fiber, can easily be blended into beverages, just like PromOat, which is derived from non-genetically modified Swedish oats. Another popular option is Fibersol, a corn-based soluble fiber frequently added to health-oriented beverages, such as juices and meal-replacement drinks. A prototype featuring spiced cold brew coffee with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas last June. If the added fiber does not compromise the taste of the coffee, this combination could prove highly beneficial for manufacturers.
Some may perceive fiber as a trend ingredient similar to protein. While fiber is gaining newfound interest among younger consumers, this doesn’t necessarily mean they will tire of it in a few years. If they experience the health benefits of a fiber-rich diet, they may be more likely to maintain this habit. Additionally, the incorporation of fiber into popular drinks, such as cold brew coffee, represents a significant value addition. The key consideration is that it must not alter the taste or texture of the beverage. Consumers have clearly expressed a desire for convenient sources of fiber, yet they are unlikely to sacrifice the flavor of their morning coffee for it.
In this context, many may wonder, is calcium citrate good for kidney stones? While the focus here is on fiber, it’s important to remember that calcium citrate can also play a role in kidney health. Understanding the benefits of both fiber and calcium citrate can help consumers make informed dietary choices that support overall wellness.