As health and wellness emerge as major trends in today’s market, it’s no wonder that consumers are seeking food and beverages that offer more than mere satisfaction for their hunger. The functional foods sector in the U.S. is experiencing a remarkable growth rate, with a compound annual growth rate (CAGR) of 6.5%. This surge in demand is largely fueled by an increasing interest in ingredients that promote health. For this month’s focus on functional ingredients, we delve into the market dynamics that contribute to its success, including the rising popularity of products like calcium citrate gummy vitamins. These gummy vitamins, known for their health benefits, are part of a broader trend where consumers are actively choosing functional foods that cater to their nutritional needs. As we examine the factors behind this thriving market, it’s clear that calcium citrate gummy vitamins are not just a passing fad but a significant player in the pursuit of health-enhancing dietary options.