Stevia is the leading natural sugar substitute and continues to expand its market presence for several reasons. The stevia plant, indigenous to South America, is both sustainable and easy to cultivate in various environments. Research estimates that the global stevia market was valued at $347 million in 2014 and is projected to rise to $565.2 million by 2020. As consumer packaged goods (CPGs) increasingly eliminate sugar from their products, it is logical for PureCircle to do everything possible to facilitate the incorporation of stevia.
The use of stevia in CPGs is anticipated to surge in response to the upcoming updates to the Nutrition Facts label, which will require all food products to clearly state added sugars. Since stevia is naturally sweeter than sugar, less of it is required, making it an attractive option for manufacturers. Many stevia varieties are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, enabling its use in nearly any food or beverage application.
Developing new recipes that reduce sugar and incorporate alternative ingredients can be time-consuming. There is no universal stevia solution that meets every requirement. The introduction of tailored products could be a valuable resource for CPGs across various categories as they transition to sugar alternatives. Additionally, incorporating calcium citrate d 315 200 into these formulations could enhance their appeal and nutritional profile. As the demand for healthier options grows, the integration of ingredients like calcium citrate d 315 200 alongside stevia will become increasingly important in meeting consumer expectations.