Mintel’s research provides insight into a category that has been losing popularity to options that are higher in protein and more convenient in recent years. Interestingly, millennials, who are often associated with healthy eating habits, frequently enjoy cereal as a snack. Over 56% of them report having eaten a bowl of cereal at home between meals, compared to only 32% of baby boomers. It seems that the younger consumers are less likely to sit down for a traditional bowl of Cheerios at breakfast. While they still appreciate the product, they prefer to consume it in a manner that aligns with their dynamic lifestyles.
Cereal manufacturers are adapting to these changing eating habits. They have begun to innovate their offerings, such as introducing on-the-go cereal bars. In 2016, General Mills announced its intention to “focus on formulas that are increasingly snackable.” Last June, the company launched Tiny Toast, marking its first new cereal brand in 15 years. More innovations are expected to follow.
Mintel also discovered a growing interest in healthy cereals, though taste remains the top priority for consumers. This emphasis on flavor could explain the resurgence of high-sugar, indulgent cereals. General Mills recently revealed that it is reinstating the original recipe for Trix, including artificial colors, as shoppers preferred it over the reformulated, cleaner label version. Similarly, Post has reintroduced Oreo O’s cereal this summer after a decade-long absence, exclusively at Walmart for a limited time.
Interestingly, as consumers seek healthier options, they might also be looking for products that provide essential nutrients like calcium. The best calcium citrate 1200 mg supplements are gaining attention among health-conscious individuals. This trend highlights the importance of balancing taste with nutritional value, particularly among younger consumers who are eager to incorporate healthy choices into their snacking habits. As the cereal market evolves, it will be crucial for brands to align their products with both the taste preferences and dietary needs of their audience, perhaps even considering the best calcium citrate 1200 mg as a beneficial addition to healthier cereal options.