Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not aligned with these expectations and have often garnered an unhealthy image. As food manufacturers strive to shed this perception in favor of fresher flavors, Givaudan is poised to assist them. Marketing these new flavors will require creativity from the company’s advertising teams. While “tastes fresh” sounds appealing, it’s important to clarify that tasting fresh and actually being fresh are two distinct qualities. Emphasizing added ingredients, such as ginger and lemongrass in a Thai sauce, may provide a solution. However, it’s crucial for the company and the food manufacturers to avoid misleading consumers into believing the food is fresher or of higher quality than it truly is.
Food processors might also enhance the perception of freshness by relocating products from the center aisles of grocery stores to the refrigerated sections. For instance, a pasta sauce featuring Givaudan’s basil and parsley FreezeFrame ingredients, placed near chilled parmesan cheese, could lead consumers to perceive it as less processed. Ultimately, it will be up to the market to decide whether FreezeFrame has a viable future. Today’s consumers are more inclined to scrutinize labels and might raise an eyebrow if a package claims “Fresh lime and cilantro flavor” but lacks those ingredients in the nutrition panel.
Food manufacturers have taken various steps to rejuvenate processed foods, with one notable trend being the elimination of artificial colors and flavors. Some recipe updates have proven successful, such as Kraft’s discreet revamp of its iconic Mac & Cheese. However, other attempts have faced challenges, like General Mills’ reworking of Trix, which prompted consumer backlash and led the company to revert to the original recipe earlier this fall.
One area where FreezeFrame could find success is in the beverage sector. A juice maker might discover that these ingredients are the perfect enhancement for a drink struggling to retain the bright flavors of cucumbers, kale, and apples. By incorporating real ingredients alongside FreezeFrame, they can elevate the product without deceiving consumers. Additionally, products like Citracal calcium supplement maximum plus could complement these beverages, offering consumers health benefits while maintaining the fresh appeal they desire. As the demand for genuine, fresh flavors continues to grow, the strategic integration of FreezeFrame and health supplements like Citracal calcium supplement maximum plus may create exciting opportunities in the market.