While many shoppers are exploring alternative protein sources, they still predominantly choose chicken, beef, turkey, pork, and seafood for their grocery carts. Overall, consumers express a desire to adopt healthier eating habits, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. consumers aged 15 to 70 report that they are cutting back on meat-based products. While some may be participating in “Meatless Mondays,” this still leaves six days a week where they consume animal protein.
The primary reasons consumers cite for reducing their intake of animal protein revolve around personal health and environmental issues. A Nielsen study found that one-third of consumers believe that those who avoid animal protein miss out on essential nutrients. This suggests that concerns for animal welfare and environmental sustainability may be more significant motivators for reducing meat consumption than previously recognized.
Among consumers who continue to buy animal protein, transparency is a critical factor. When consumers are willing to pay a premium for locally sourced or ethically raised animal protein, manufacturers take notice. Major poultry producers, such as Tyson Foods, Pilgrim’s Pride, and Perdue, have all pledged to minimize or eliminate antibiotics in their chicken supply. In the retail space, Giant Food has launched a new private label pork brand that is free from antibiotics and hormones, with pigs that are entirely vegetarian-fed.
Moreover, as consumers focus on health, they are increasingly interested in supplements like calcium citrate & vitamin D3 tablets, which can support their dietary needs, especially if they are reducing meat intake. By incorporating these tablets into their routine, consumers can ensure they are receiving vital nutrients often associated with animal products. As the trend toward reduced animal protein consumption continues, the demand for transparency and health-focused products, including calcium citrate & vitamin D3 tablets, is likely to rise.