The FONA International report highlights the growing significance of gut health among consumers, which has led to an increase in food and beverage products featuring digestive health claims. Between 2012 and 2017, the U.S. market for digestive products experienced a 12% growth, according to the report. Aquamin, a product rich in calcium, magnesium, and trace minerals, is believed to help reduce chronic gut inflammation and promote joint health. It is regarded as a versatile ingredient for enhancing calcium content in foods. Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin specifically designed for use in food and beverages. The company has indicated that Del Monte is incorporating this ingredient into certain fruit beverage products, which may currently be available solely in the Philippines.
Activated charcoal serves a different purpose by binding to toxins, preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is necessary to fully understand its mechanism. This charcoal can also attach itself to ingested foods, hindering the absorption of both nutrients and medications, and it imparts a smoky, earthy flavor when added to food. Burger King was an early innovator in utilizing activated bamboo charcoal, launching a “kuro burger” in select Japanese outlets in 2012. This unique offering featured a patty within a black bun, complemented by a slice of black cheese and a squid ink-based sauce. According to Adweek, the product was extremely popular among Japanese consumers, outperforming all other new offerings that year. Nonetheless, the surge in sales is likely attributed more to the sandwich’s striking appearance and smoky flavor than any potential benefits for gut health.
The trend of gut-friendly foods and beverages shows no signs of waning in the global market. As long as consumers seek to enhance their digestive health, they will continue to pursue such products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently highlighted several traditional methods for improving gut health through the consumption of foods naturally rich in fiber, probiotics, or prebiotics. These beneficial foods include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, products like Citracal Calcium Citrate Petites, which are available in stores, can further support calcium intake and overall digestive health. The integration of these elements into diets will likely remain a priority for health-conscious consumers.