Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many fall short of the recommended daily intake. A recent study from the Center for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes the public’s desire for healthier eating options and the challenges they encounter in including vegetables in their meals. They have come up with an innovative solution: Eat more cookies. Each serving of three of these baked treats provides 40% of an individual’s daily vegetable requirements.
Bakery Bites is the newest snack manufacturer to attract consumers by creatively integrating more produce into their products. Several major food brands have already capitalized on the trend of adding vegetables as value-added ingredients. For example, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods features frozen pizzas loaded with 12 different fruits and vegetables. Many consumers are replacing high-carb pasta and white rice with vegetable-based alternatives, which is particularly advantageous for convenient meal options.
What sets Bakery Bites’ cookies apart is that they are designed to be a snack or dessert rather than a side dish for dinner. These treats, often perceived as unhealthy, may benefit from the added vegetable content, encouraging consumers to satisfy their sweet cravings guilt-free. The small, bite-sized shape is likely to attract millennials and busy individuals who might otherwise opt for a hamburger or chicken nuggets, struggling to consume their vegetables.
Additionally, Bakery Bites is capitalizing on the growing significance of e-commerce by selling its products on Amazon, a major player in the grocery market. The company should also consider placing its products in well-known chains like Kroger, Walmart, or Safeway to boost brand visibility. Collaborating with schools or parenting groups could further enhance the product’s appeal among parents seeking ways to encourage their children to eat more vegetables.
However, the true challenge for Bakery Bites will be ensuring the cookies taste great. If the company can successfully incorporate a healthy amount of vegetables into a delicious cookie, it could become a massive success, even if it doesn’t have the same indulgent qualities as traditional cookies. Conversely, if the cookies fail to deliver on taste, they risk alienating consumers, even those drawn to the potential health benefits. On a related note, incorporating 500 mg calcium chews into the diet could complement the nutritious offerings of Bakery Bites, further promoting healthy eating habits among consumers.