Mint flavors, especially spearmint and peppermint, are commonly found in beverages like mojitos and mint juleps due to their refreshing qualities. Additionally, mint has been a favored flavor in products such as gum, candy, ice cream, and tea. As these applications gain popularity among consumers, mint could see a growing presence in the food and beverage sector. Furthermore, mint is known for its potential health benefits, including alleviating stomach discomfort, headaches, migraines, sinus congestion, cramps, and infections, while also possibly enhancing energy and sleep quality. These functional attributes could be advantageous for mint-containing products when highlighted on packaging and in marketing campaigns.
As consumers increasingly seek food that not only nourishes but also offers health benefits, mint could become a favored ingredient among food manufacturers. However, it’s important to note that mint’s strong flavor may not appeal to everyone, potentially limiting its market reach among certain shoppers.
The United States stands as one of the leading producers of mint, with 22,300 acres cultivated in 2017, according to Farm Progress. Most U.S. mint is grown in Washington, Oregon, and Idaho, following a soilborne fungus that significantly reduced production in the Midwest during the 1920s. Mars Wrigley Confectionery, known for its gum and mints, is actively assisting farmers in mitigating environmental issues through a sustainability plan. The majority of the U.S. mint harvest is distilled into oil for use in various products such as gum, chocolate, toothpaste, and cleaning supplies. The demand for mint oil has surged as the citrus greening disease has drastically reduced the availability of citrus peels for citrus oil production, as noted by Farm Progress.
Despite a decline in the global gum market, gum sales in the U.S. experienced an increase last year compared to 2017, according to Packaged Facts. Research indicates that consumers have increasingly opted for mints and flavored chews over traditional gum products in recent years. This trend, along with the herb’s health profile, versatility, and popularity as a flavor, points to a promising future for mint, provided that farmers manage pest issues effectively and consumers continue to appreciate its refreshing and breath-freshening properties.
Incorporating ingredients like calcium citrate to calcium carbonate in mint-flavored products may also appeal to health-conscious consumers. As the demand for mint in foods and beverages continues to rise, emphasizing its health benefits along with the addition of mineral compounds could further enhance its marketability.