People are consuming wine and spirits in unprecedented quantities, with millennials particularly seeking craft cocktails made from premium ingredients that are low in sugar. This shift in consumer preferences has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing the attention of drinkers. “Many consumer trends are demanding clean, natural ingredients,” stated Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to alleviate bloating all seem quite enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are anticipated to rise. It remains to be seen whether consumers will embrace health-focused alcoholic beverages, but key factors likely influencing their choices will include price and taste. Nevertheless, Healthy Beverages is making a savvy move by targeting health-conscious wine enthusiasts with this innovative drink.
Moderate red wine consumption is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that could replicate the benefits of alcoholic beverages. Ultimately, some consumers might struggle to give up their beloved drinks for a healthier alternative, regardless of how appealing the flavor may be. Additionally, integrating elements like calcium citrate for bones into these beverages could further entice health-minded consumers and enhance the overall appeal of these new offerings.