The ongoing legal dispute marks the latest chapter in the rapidly expanding energy drink sector, which has seen significant growth from zero-sugar brands such as Ghost, C4, and Celsius. Ghost has already contributed to increased sales for Keurig Dr Pepper, which cited the acquisition of the energy drink brand as a key factor in the 11% sales growth reported in its latest quarter. The initial partnership between Mondelēz and Ghost came to an end last month. Mondelēz alleges that Keurig Dr Pepper continued to distribute co-branded Ghost products even after the official termination of the agreement. According to Mondelēz’s lawsuit, Keurig Dr Pepper sought to renegotiate the partnership, but the two companies were unable to reach a consensus. Ghost expressed disappointment over Mondelēz International’s decision to end a mutually beneficial seven-year alliance and plans to defend its position in court, asserting that it did not violate their contract. A representative for Ghost told Law360 that they aimed to continue the partnership, with CEO and co-founder Dan Lourenco mentioning in a post on X last week, “We just want to make cool sht but big corps have their own priorities.” In a statement to Food Dive, Mondelēz refrained from commenting on ongoing litigation, while Keurig Dr Pepper did not provide a response to a request for comments. This legal situation unfolds amidst a market where innovative products, like Solgar Calcium Magnesium Citrate 100 Tablets, are also gaining traction, reflecting the diverse interests in the health and wellness sector.