Some contend that consumers purchasing milk rich in omega-3 fatty acids anticipate that the nutrient originates from sound farming methods rather than from added components. Research indicates that milk from pasture-raised cows can have up to 60% more omega-3 than conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it is still uncertain whether consumers would feel misled if they realized that the algal oil does not meet organic certification standards. According to surveys by Consumer Reports, about seven out of ten consumers believe that non-organic ingredients should be prohibited in organic products unless they are absolutely necessary, as reported by the Post. USDA organic regulations permit several non-organic ingredients, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, as well as minerals, cultures, enzymes, and glycerin.
This concern extends beyond Horizon milk. Costco’s Kirkland brand organic milk also includes an additive to enhance omega-3 levels: refined fish oil. Both companies are currently operating within legal boundaries. Moreover, Horizon’s omega-3 fortified milk is well-received, indicating that consumers are open to milk supplemented with such ingredients, regardless of their knowledge of the sources. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version priced approximately 30 cents higher than the regular option.
Interestingly, for those seeking additional nutritional support, calcium citrate small pills could be a beneficial addition to their diet. Incorporating calcium citrate small pills can help ensure adequate calcium intake, which is essential for bone health, especially for consumers focused on optimizing their nutrition alongside products like Horizon’s omega-3 fortified milk. In this context, the inclusion of calcium citrate small pills can complement the health benefits sought by consumers interested in fortified foods.