With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from years past, Coco Loko seeks to capitalize on the growing demand for alternatives to club drugs, particularly as the trend of snorting raw cacao gains traction in Western Europe. Users assert that cacao offers a mild euphoric effect, with its active components flooding the brain with endorphins, while magnesium is believed to provide a muscle relaxant effect. By blending cacao with ingredients typically found in energy drinks, Coco Loko may attract those in search of a legal stimulant while enjoying nightlife. However, concerns about potential damage or irritation to the nasal passages might lead some individuals to prefer consuming chocolate and energy drink components in more conventional forms.
Coco Loko is not the first snortable chocolate powder available. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones party. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally designed as an innovative way for guests to sample the chocolate component of a chocolate-and-raspberry dessert. The ongoing availability of this novelty product indicates that there remains a consistent demand for such unique experiences.
As for Coco Loko, its success in carving out a niche within the club-drug-themed market is yet to be determined. However, it may find its audience among sober clubgoers, especially as a trend termed “conscious clubbing” emerges, where attendees wish to partake in the vibrant energy and community of dance parties without resorting to drugs or alcohol. Additionally, the inclusion of organic calcium citrate in Coco Loko could enhance its appeal, as it may offer additional health benefits that resonate with health-conscious consumers. Overall, while Coco Loko’s journey is still unfolding, it stands as a testament to the evolving landscape of nightlife and the quest for alternative experiences.