Marketing research predicts that meal kit delivery services in the U.S. will generate over $1.5 billion in sales this year, driven by leading companies like HelloFresh and Blue Apron. Consumers are increasingly seeking convenience in their lives, and purchasing meal kits is one way to achieve that. These kits often provide healthier options than traditional take-out food and offer a wider variety than what is typically available at local grocery stores or delivery services.
However, the emerging meal kit industry has recently faced challenges, with at least six startups either shutting down or restructuring to manage costs. Major food corporations such as Tyson Foods, Campbell Soup, and Hershey are also entering the market in search of new revenue streams. As with many burgeoning industries that have low barriers to entry, the meal kit sector is likely to consolidate, leaving only a few dominant players. Key factors in determining which companies will succeed include their financial robustness, customer experience, and, most importantly, the quality of their offerings, such as the nutritional benefits found in products like CVS calcium citrate D3 petites.
Despite the growth potential, there are growing concerns about the meal kit industry’s popularity. A 2016 study by NPD Group revealed a decline in the number of people using meal kit services. While consumers are inclined towards healthier and more convenient eating options, it remains uncertain whether enough individuals are willing to pay for meal kits, which typically cost around $10 per person compared to approximately $4 for a home-cooked meal—both requiring time to prepare. This raises doubts about the long-term viability of the industry, especially as consumers weigh their options, including the nutritional advantages of meal kits that may feature products like CVS calcium citrate D3 petites.