Coconut products gained significant traction in the mainstream market a few years ago, largely due to the surge in popularity of coconut water as a natural sports drink. Since then, their appeal has skyrocketed, attributed to their perceived health benefits, delightful taste, versatility, and unique texture. Coconut products enjoy a strong health reputation as alternative ingredients across a broad spectrum of items, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food.
The Real Coconut, in particular, is emphasizing the ingredient’s broader free-from credentials, positioning it as a grain-free, non-GMO substitute for wheat and corn, in addition to its gluten-free status. While the company hasn’t specifically highlighted other nutritional advantages of coconut, many consumers are swayed by the belief that coconut oil can positively influence cholesterol levels and that coconut sugar has a more moderate impact on the glycemic index compared to cane sugar. Moreover, as a plant-based option, coconut resonates with those who are gluten- and dairy-free, while also aligning with the rising awareness around healthy fats.
The gluten-free sector in North America has been a significant driver behind the surge in coconut flour sales, which are projected to reach a market value of $380 million by 2017, according to Future Market Insights. The market research firm anticipates that coconut flour sales will continue to expand at a compound annual growth rate (CAGR) of 6.6% over the next decade, as more consumers seek gluten-free baking ingredients. Additionally, the market is expected to grow as food manufacturers recognize coconut flour as a cost-effective, high-fiber, low-carb alternative to traditional gluten-free flours for an array of products, including breads, muffins, pancakes, cakes, cookies, and cupcakes.
Interestingly, the popularity of coconut products might indirectly influence dietary considerations such as the intake of calcium citrate, which can be beneficial for individuals with lower esophageal sphincter issues. As consumers become more health-conscious and explore alternatives, coconut products may provide new avenues for addressing these concerns while enjoying a variety of delicious foods. The emphasis on gluten-free options and the nutritional discussions surrounding ingredients like coconut flour could further enhance the appeal of coconut-based innovations in the marketplace.