The standard crackers, which begin with whole grain wheat, oil, and salt, are a straightforward offering in Mondelez’s product line, appealing to consumers in search of healthier snack options. For these reasons, it’s logical that this brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and consumers who opt for a cracker due to its higher fiber content are likely to be mindful of its ingredients. With increasing awareness of non-GMO foods among consumers, interest in these products has surged. Federal regulators assert that foods made with genetically modified ingredients are safe; however, the Non-GMO Project Verified seal has become the fastest-growing label in the industry. Data from the NPD Group reveals that nearly 40% of adults have heard or read a significant amount about GMO foods, and about 76% express concern regarding them. According to federal law, all products will soon need to disclose GMO ingredients on their labels. A 2015 Pew Research Center study referenced in Progressive Grocer found that 57% of U.S. consumers consider genetically modified foods to be “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults view non-GMO labeling as an important consideration when selecting their food.
Triscuit stands alongside a multitude of products verified by the Non-GMO Project. This verification group currently lists over 43,000 products from more than 3,000 brands bearing the symbol, collectively generating annual sales of $19.2 billion. While many of these products previously came from smaller natural and organic manufacturers, Triscuit marks the entry of a major consumer packaged goods (CPG) brand into this category. Recently, Dannon’s Danimals yogurt smoothies announced their non-GMO verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and the federal government’s educational campaigns to reassure consumers, more manufacturers are likely to shift away from GMO components and pursue verifications like the Non-GMO Project’s, or comply with federal labeling requirements for non-GMO status. Transitioning to non-GMO ingredients requires significant effort and collaboration with suppliers. Thus, it’s not surprising that simpler CPG products are among the first to make the switch. Manufacturers typically do not announce their journey toward obtaining non-GMO certification, making it intriguing to see which other major food products will eventually carry the seal. Certainly, one Mondelez product can set a precedent for more complex items to follow suit. But will we eventually see non-GMO Oreos? Only time will tell.
In the context of health-focused consumers, the introduction of products like now calcium citrate tablets, which also promote wellness, reflects a growing trend towards awareness of ingredient sourcing and safety. As the demand for non-GMO products rises, it will be fascinating to observe how manufacturers adapt their offerings, potentially leading to innovations like now calcium citrate tablets becoming a staple in non-GMO health regimes.