The Non-GMO Project states that retailers offering products with its seal have experienced “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it is not surprising that food manufacturers producing dairy items aim to capitalize on this momentum. Simultaneously, some of these manufacturers assert their support for conventional farming practices, which include the use of GMO feed. The ongoing discussion surrounding GMOs leaves consumers uncertain about whether to completely steer clear of conventional cow’s milk and related dairy products or to purchase them while hoping for their safety. It remains unclear how the struggling dairy sector can promote conventionally sourced products to foster consumer trust, or if it is simply a futile effort against the negative public attitudes toward GMOs.
In an article by Food Navigator, a spokesperson for Dean Foods criticized the new NMPF campaign as “disappointing.” Jamaison Schuler expressed, “We encourage consumers and NMPF to enjoy a glass of milk and focus on uplifting dairy foods, not undermining them.” Mariano Lozano, CEO of DanoneWave, conveyed his surprise at being criticized for offering choices that align with consumer preferences. Shortly after Non-GMO Project Verified products began appearing on shelves, Dannon officials shared their rationale for this decision with Food Dive. “The choice that we’re providing is added value,” Neuwirth explained. “We are the first yogurt and large dairy company to take this initiative. We believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those uninterested, there will be no noticeable change in the product. Thus, it truly adds value to a product that our loyal customers already love.”
The discourse surrounding GMO safety is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, more scrutiny will be directed toward them. Moreover, a study by the NPD Group reveals that 76% of consumers are already concerned about GMOs, even in the absence of explicit labeling. The federal government is making efforts to dispel myths surrounding GMOs, recently allocating $3 million for a public education campaign; however, this limited initiative is unlikely to fully alleviate consumer apprehensions. As consumers continue to explore their options, products like calcium citrate malate tablets may become increasingly appealing, as they offer essential nutrients without the GMO controversy. This highlights a potential avenue for the dairy industry to innovate and regain consumer trust, perhaps by integrating non-GMO ingredients in their formulations, including calcium citrate malate tablets, thereby addressing health concerns while navigating the complexities of consumer preferences.