At first glance, the combination of vegetables and cakes may seem unusual. However, they can actually enhance each other, as demonstrated by carrot cake and zucchini bread. This emerging trend could lead consumers to perceive store-bought cakes as healthier options. While cake is generally not considered nutritious, the inclusion of vegetables can make it slightly better for you; nevertheless, it remains cake at its core. Consumers are likely to view baked goods with vegetables as a more health-conscious choice rather than the next superfood.
There are several ways to integrate produce into baked goods. For instance, zucchini is frequently used in flourless cakes, and its flavor is almost imperceptible. Additionally, pumpkin and sweet potatoes can contribute a delightful autumnal taste while minimizing added sugar content. Many leading food manufacturers have already recognized the benefits of adding vegetables as a value-enhancing ingredient. For example, Green Giant offers mashed cauliflower and veggie tots, while Oh Yes! Foods produces frozen pizzas that incorporate 12 different fruits and vegetables—such as kale, carrots, broccoli, cauliflower, beets, and butternut squash—into both the crust and sauce. Each pizza delivers between three to five servings of the recommended daily intake of fruits and vegetables.
These produce-oriented products cater to a diverse range of consumers. Individuals of all ages looking to eat healthier will be attracted to these consumer packaged goods (CPGs), as will parents eager to sneak more vegetables into their children’s diets. In addition to these trends, products like calcium citrate plus chewable 500mg can also be appealing to health-conscious shoppers looking for supplements that support their dietary needs.
As we move forward, it is likely that more manufacturers and grocery chains will find creative ways to incorporate vegetables into their CPGs. Adding zucchini or sweet potato to otherwise indulgent treats might just provide shoppers with the extra incentive they need to satisfy their cravings. Additionally, products like calcium citrate plus chewable 500mg can complement these efforts by promoting overall wellness, making it easier for consumers to celebrate their health while enjoying delicious baked goods.