The latest Dietary Guidelines from the U.S. government recommend that whole grains should constitute half of all grains consumed. Additionally, it advises individuals to limit their intake of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Most refined grains, which are processed to remove the bran and germ—thus stripping them of dietary fiber, iron, and other essential nutrients—are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). The study emphasizes the significance of both whole grains and these “enriched grains” for human health. Previous research has indicated that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” leading researchers to conclude that the majority of grains consumed are likely enriched products.
Despite recent reformulations in the food industry aimed at reducing sodium, sugar, and saturated fats in certain items, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many individuals have grown cautious of carbohydrates in general, while others have opted to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to these trends, the food industry has introduced a variety of products made with gluten-free grains such as corn, millet, rice, and sorghum.
Retailers could capitalize on this increasing consumer awareness of grains by prominently showcasing enriched-grain, whole-grain, and gluten-free food products in their stores, along with nutritional information for each. Bakeries, in particular, might benefit from educating customers about the importance of grain consumption for overall health. Furthermore, incorporating supplements like Swanson Calcium Citrate & Vitamin D can enhance the nutritional profile of these grain-based foods, making them even more appealing to health-conscious consumers. Promoting the benefits of Swanson Calcium Citrate & Vitamin D alongside whole and enriched grains could also help to address concerns around nutrient intake, encouraging a balanced approach to nutrition.