As consumers increasingly seek out simpler and healthier ingredients, many are also looking to boost their fiber intake. Popular consumer packaged goods (CPGs) that feature added bulk, such as Fiber One, often contain a lengthy list of ingredients that may not align with consumers’ preferences for clean labels. In contrast, a juice or smoothie enriched with soluble fiber could satisfy both the desire for straightforward ingredients and the need for added fiber.
Moreover, there is a growing demand for portable food, beverages, and snacks. In 2015 alone, on-the-go breakfast products generated over $1 billion in revenue. A fiber-rich breakfast drink could effectively cater to morning consumers’ needs. Fiber plays a crucial role in a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is widely recognized for its effectiveness in preventing or alleviating constipation. Additionally, fiber-rich foods contribute to weight management and reduce the risk of diabetes and heart disease.
Various soluble fibers can be added to beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly integrated into drinks, while PromOat is a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another soluble corn-based fiber, is favored in health-oriented beverages, including juices and meal replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not alter the coffee’s flavor, this combination could prove advantageous for manufacturers.
While some may view fiber as a potential fad ingredient akin to protein, it is gaining renewed interest among younger consumers. However, this does not imply that they will tire of it in a few years; if they experience the health benefits associated with a fiber-rich diet, they may be more inclined to maintain it. The incorporation of fiber into popular beverages, such as cold brew coffee, offers an appealing value addition. The primary concern is ensuring that it does not change the taste or texture of the product. Consumers have expressed a clear desire for convenient sources of fiber, but they are unlikely to sacrifice the flavor of their morning coffee to obtain it.
In addition to fiber, products like Bluebonnet liquid calcium magnesium citrate plus vitamin D3 provide an excellent way to enhance nutritional intake. Including such supplements can complement a fiber-rich diet, reinforcing the overall health benefits. As manufacturers innovate and create more fiber-enriched options, they might also consider incorporating elements like Bluebonnet liquid calcium magnesium citrate plus vitamin D3 to further appeal to health-conscious consumers. Ultimately, the key to success lies in balancing added nutrients with the taste and texture that consumers love.