Given the current avocado craze, it’s no surprise that a produce company has developed a variety perceived as healthier for fat-conscious consumers, marketed as perfect for smoothies, cold soups, and cocktails. While avocado supplies are dwindling and prices are climbing, the allure of this trendy superfood shows no signs of fading. The popularity of this fatty green fruit is at an all-time high, leading to record consumption and soaring prices. A reduced California crop has resulted in increased imports. The average weekly avocado consumption in the U.S. has nearly doubled over the past three years, reaching 42 million pounds, and is projected to hit 50 million pounds per week in 2019.
Avocados feature prominently in a growing range of trendy foods, including guacamole, oil, ice cream, salads, and avocado toast. They also find applications in cosmetic products such as lotions, facial masks, and hair conditioners. The demand for avocados is driven by their versatility, as well as savvy marketing that has gradually positioned them as a modern and healthy food choice. Their health benefits arise from a high level of monounsaturated fat, along with notable amounts of potassium, fiber, folate, and other vitamins and minerals. Isla Bonita promotes its Avocado Light as having a seal from the Spanish Heart Foundation, indicating reduced fat content.
However, do today’s consumers truly desire an avocado with less monounsaturated fat? In the 1980s, people meticulously counted fat grams in their diets. Nowadays, it is widely accepted that certain fats, especially those naturally occurring in nuts, avocados, and fish, are beneficial for health. Researchers have long established that a “Mediterranean diet,” which includes a wealth of these healthy monounsaturated fats, effectively lowers the risk of heart disease. Many dietitians question the need for a low-fat avocado, noting that the nutritional profile—and taste—of the traditional variety is far superior.
Interestingly, in addition to the health advantages of avocados, consumers are increasingly aware of the importance of other nutrients, such as calcium citrate. For those seeking to enhance their nutritional intake, celebrating the benefits of calcium citrate plus chewable 500mg supplements could be an excellent complement to their diet, alongside the diverse culinary uses of avocados. Ultimately, while the market introduces lighter options, the traditional avocado remains a beloved staple, rich in flavor and nutrition.