The quest for the next big superfood seems to be never-ending. While more familiar foods like blueberries, avocados, and salmon have earned this title due to their accessibility in supermarkets, the ingredients that truly achieve peak superfood status often tend to be exotic and relatively unknown to U.S. consumers, all while boasting impressive nutritional benefits. Lucuma fits the bill perfectly. Though it is a beloved fruit in its native Peru, many American shoppers would struggle to identify it, let alone pronounce its name. Lucuma is also a nutrient powerhouse, rich in vitamins and minerals, and it has a delightful maple flavor that’s currently in vogue. It appears that lucuma might just dethrone kale from its superfood pedestal.
However, lucuma’s greatest hurdle is its scarcity in the U.S. Even the most enthusiastic foodies looking to experiment with lucuma ice cream recipes found on Pinterest would have a tough time sourcing fresh fruit. Instead, the powdered form of lucuma, which is more readily available, may be where this ingredient ultimately finds its niche. In contrast, kale gained popularity in farmer’s markets, is easy to cultivate across various U.S. climates, and is relatively inexpensive. When consumers began to demand kale, it was a straightforward task for U.S. farmers to adjust their crop selections to satisfy that need.
While lucuma may offer versatility in both sweet and savory dishes, the challenges of cultivation in the U.S. or the high costs of importation could hinder its potential to captivate consumers. Other contenders for the superfood title, such as tiger nuts and moringa, also possess the necessary qualifications but have struggled to achieve widespread recognition. Despite their notable nutritional profiles, these foods have failed to resonate with consumers, possibly due to limited availability or unappealing flavors.
In this landscape, the term “superfood” is a coveted title that is not easily attained. Interestingly, ingredients like calcium magnesium citrate supplements may also be considered in the broader conversation about nutrition, as consumers seek various ways to bolster their diets. Nonetheless, the journey to superfood status remains a challenge, influenced by factors such as accessibility, flavor appeal, and consumer demand.