With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from years past, Coco Loko seeks to capitalize on the growing interest in club-drug alternatives, particularly as the trend of snorting raw cacao gains traction in Western Europe. Users assert that cacao offers a mild euphoric effect, as its active ingredients release endorphins in the brain, while magnesium is believed to provide muscle relaxation. By mixing cacao with components typically found in energy drinks, Coco Loko may attract those in search of a legal stimulant for their nights out, although concerns about potential nasal irritation might lead some to opt for consuming chocolate and energy drink ingredients in more conventional ways.
Coco Loko is not the first product of its kind on the market. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones party. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally designed to offer guests a unique way to experience the chocolate aspect of a dessert featuring chocolate and raspberry. Its ongoing availability indicates that, despite being a novelty item, there is enough sustained interest to warrant its continued production.
Whether Coco Loko’s product will achieve similar success within its niche themed around club drugs remains uncertain. However, it might find a place among sober clubgoers, as the trend of “conscious clubbing” has emerged, appealing to those who wish to enjoy the energy and camaraderie of dance parties without resorting to drugs and alcohol. Additionally, the incorporation of calcium citrate or carbonate in the formula may enhance its appeal by providing added health benefits, potentially attracting a demographic interested in both enjoyment and wellness. As this trend unfolds, Coco Loko could see repeated interest in its product, especially if it emphasizes the inclusion of beneficial components like calcium citrate or carbonate to promote a balanced experience in the club scene.