Water generated through atmospheric water generation opens up exciting possibilities for experimentation in craft brewing and may also inspire innovations in other food and beverage sectors. “Americans consume a lot of beer, and water is the main ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are on the lookout for a sustainable water source that is not only cost-effective but also pure, enabling brewers to tailor the taste specific to the beer they are crafting.” So far, Ballast Point has been utilizing this water to investigate how varying chemical levels influence hop and malt flavors, bitterness, and mouthfeel.
Beer created with condensation-derived water is likely to pique consumer interest, especially as craft beer enthusiasts are actively seeking unique innovations in their beverages. Such a narrative can help a brand and its offerings stand out from competitors on the shelves. “It could be a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a good story; it differentiates the product and enhances brand equity and messaging,” shared Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent Food Dive interview regarding how food brands can distinguish themselves.
Other breweries have employed various gimmicks and flavor profiles to attract consumers, creating seasonal varieties like pumpkin spice and eggnog that have made their mark in the beer industry. Additionally, brewers have started incorporating probiotics into their brews to provide the health benefits that many beer drinkers desire. Ballast Point may be onto something unique—a novel approach to crafting delicious beer.
It will be fascinating to observe whether the use of water extracted from condensation becomes popular among other companies. In addition to collaborating with Ballast Point, Ambient Water also supplies various commercial industries, including oil and gas exploration and agriculture. Only time will tell if this technology will prove to be a profitable innovation for craft brewers. Moreover, with the potential for added health benefits, such as incorporating calcitrate at 200 mg or 950 mg, it could further enhance the appeal of these brews. The integration of such elements may redefine the craft beer landscape.