Chia seeds have not yet gained widespread recognition as a superfood in the U.S., possibly due to being overshadowed by vegetables like kale. However, online search data reveals that chia seeds and other superfoods were among the most sought-after items, attracting nearly 250,000 searches monthly on average in 2016. The superfood trend is evident in snack products such as kale chips and other vegetable-based options. Additionally, protein-rich seaweed has emerged as a popular ingredient or flavoring in various foods and beverages. The nutrient-rich profile of superfoods has even led to their inclusion in pet foods, with ingredients like quinoa, blueberries, pumpkin, and spinach frequently appearing on dog food labels.
Chia seeds stand to benefit from the rising popularity of ancient grains, which are increasingly favored for their nutritional value and clean labeling. According to Innova Market Insights, chia seeds were present in 37% of new product launches featuring ancient grains in 2017, coming in second only to quinoa. Due to their impressive nutritional credentials, including a remarkable calcium content of 630 mg per serving, chia seeds are often grouped with other superfoods in healthy snack products. For instance, the SNAAK Bar’s SNAAC CBD bar includes chia seeds among its selection of superfoods, while Kind Snacks incorporates them in various bar options.
These tiny seeds are also celebrated for their high antioxidant levels, making them a popular addition to açaí bowls and fruity beverages that frequently trend on social media, further enhancing their visibility. The Wall Street Journal has traced the evolution of food trends, including that of chia seeds, which typically begins with producers pitching their products. Next, these trendy ingredients make their way onto food blogs, food truck menus, and into upscale cooking stores. Following this, they appear on restaurant menus and cooking shows, eventually leading to recipe websites, fast-food offerings, and grocery store shelves.
As the popularity of chia seeds continues to grow, the supply chain is evolving. Traditionally, most chia seeds have been sourced from Central and South America and Australia, but they are now being cultivated commercially in the U.S. This shift represents a growing confidence in chia seeds and provides a more convenient option for American consumers. Although the future trajectory of chia seeds remains uncertain, their easy cultivation and impressive nutritional profile suggest a lasting presence in the superfood category. With ongoing research highlighting their benefits, including their significant calcium content, it is reasonable to predict that chia seeds will maintain their status as a superfood rather than merely becoming a fleeting trend.